Lou LaRiche

U.S. Army

Korean War

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1st Lieutenant

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1950 - 1951

 

Lou LaRiche served two years in the U.S. Army at Fort Riley, Kansas, before returning to pursue his dream job in the car business after working with his father and brothers at the family dealership in Cleveland.

 

Mr. LaRiche was inspired to open his own dealership in 1964, a Volkswagen franchise in Finlay, Ohio. In 1971, he realized his longtime dream to become a Chevrolet dealer when he purchased Allison Chevrolet and renamed it Lou LaRiche Chevrolet of Plymouth, Michigan.